About Us

Hot messes unite! She Believed She Could started in 2023 as a tiny spark of frustration, laughter, and determination: a space for post-grad women who felt like nobody handed them the adulting manual. Between late-night ramen, first apartments, job chaos, and questioning every life choice, we realized we weren’t alone — and maybe it’s okay to not have it all together. So we built a brand that’s part best friend, part life coach, part chaos coordinator, helping you survive adulthood without losing your snacks, your sanity, or your sense of humor.

Adulting sucks — and we’re here to make it a little less terrible (and a lot more fun). Our mission is simple: help post-grad women navigate life with hacks, laughs, and zero judgment. Whether it’s money, career moves, friendships, style, or mental health, we want to give you the tools, tips, and unapologetic encouragement to thrive — hot messes and all. Life is messy, but surviving it doesn’t have to be miserable, and we’re here to cheer you on every step of the way.

We create products for the beautifully chaotic life you’re living. From planners that actually get your schedule together (sometimes) to stickers that make surviving Monday fun, every item is designed with humor, function, and a little sass. Our goodies aren’t just cute — they’re tiny cheerleaders in your daily life, reminding you it’s okay to be a little messy, a little chaotic, and completely yourself while conquering adulthood on your terms.